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High-End Home Buying | What Buyers Look For In Prestige Homes

The UK luxury property market is experiencing a significant upturn, with high-end homes selling faster than ever before. According to recent data on the property trends in the North West, the number of homes sold for £1m or more accounted for 3% of sales in 2023. As demand for prestige properties continues to grow, it’s important to understand what buyers are looking for when it comes to luxury homes.

Buying a high-end home can be an exciting yet daunting experience. For most people, it’s not just a matter of finding a property that meets their needs; it’s also about finding a place that truly reflects their lifestyle and aspirations.

So, what are buyers really looking for in prestige properties in the UK?

Size & Space

One of the most significant factors that buyers look for in a prestige property is size and space. High-end homes are typically larger than standard homes, with more square footage and more rooms. Buyers in this market are often looking for expansive living areas, multiple bedrooms and bathrooms, and outdoor spaces such as gardens or balconies.

Location, Location, Location

Analysis of Land Registry transactions data reveals the largest uplift in transactions take place in March, with housing transactions averaging a 28% bounce in March over the past 10 years. Spring is often associated with new beginnings, and this mindset extends to the property market as well. Many potential buyers begin their search for a new home in spring, motivated by the desire for a fresh start and the knowledge that they can complete the purchase process and move in before the colder months arrive. This increased demand can result in a more competitive market, driving up the final sale price of prestige properties.

Technology

Beyond location, high-end buyers also seek properties with distinctive and unique features. One example is smart technology. Today’s buyers want homes that can be fully automated, with the latest in-home technology that can be controlled remotely. High-speed internet connectivity is a must, as many buyers work from home or require fast internet for streaming and entertainment.

Luxury Amenities

Luxury amenities are a must-have for buyers of prestige properties. High-end homes are often fitted with the latest technology, such as smart home systems, automated lighting, and temperature controls. Other luxury amenities that are often sought after include swimming pools, home cinemas, bars, and private gyms.


Buyers also look for homes with high-quality finishes, such as marble or granite countertops, top-of-the-line appliances, bespoke design and finishing touches, such as handcrafted cabinetry and premium materials, to reflect their individuality and taste.

Privacy and Security

Privacy and security are significant concerns for buyers of prestige properties. These buyers are often high-net-worth individuals who value their privacy and want to feel secure in their home. Homes in gated communities or those with security systems and CCTV are particularly popular.

History & Character

Interestingly, a recent survey of high-end buyers found that many place a high value on the history and character of a property. Original features such as fireplaces, exposed beams, and unique architectural details can add to a property’s charm and appeal. Many high-end buyers are willing to invest in restoring historic homes to their former glory, in order to preserve their heritage for future generations.

Similarly, the Global Buyer Survey by Knight Frank highlights that properties with historical significance attract wealthy buyers who are motivated by lifestyle and aesthetic considerations. They often prioritise homes that offer more indoor and outdoor space, wellness amenities, and sustainable design, while ensuring that historical charm is preserved.

Sustainability Features

Sustainability features have become a cornerstone in the luxury property market, as environmentally conscious buyers increasingly seek homes that combine high-end living with eco-friendly design. Prestige properties are now incorporating energy-efficient technologies like solar panels, heat pumps, and advanced insulation to minimise carbon footprints and reduce utility costs. Water-saving fixtures, green roofing, and rainwater harvesting systems further emphasise ecological stewardship.

Additionally, many buyers value the integration of natural materials and sustainable landscaping practices that promote biodiversity. By prioritising sustainability, luxury homes not only appeal to forward-thinking buyers but also set a standard for environmental responsibility in high-end real estate.

Final Thoughts

In the competitive landscape of the UK luxury property market, high-end buyers are seeking homes that embody their distinctive lifestyle preferences. Whether prioritising space and location, the latest in-home technologies, or luxury amenities like home cinemas and private gyms, these buyers are focused on finding properties that offer both style and functionality. Moreover, historical character and eco-friendly features increasingly appeal to discerning buyers who recognize the value of preserving architectural heritage while reducing environmental impact.

As demand continues to rise, understanding these trends is crucial for both buyers and sellers aiming to make informed decisions in the dynamic luxury property market. With properties selling faster than before, now is the time to explore and invest in high-quality homes that match your aspirations.

Miller Metcalfe Prestige Properties

Interested in owning your own high-value home? You can explore our curated selection of luxury prestige properties, offering distinctive features that align with the evolving preferences of today’s buyers. Dive into the listings to find a high-end property that suits your lifestyle and aspirations.

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